Social book marking is a vital component of social networking in which a user marks the pages he frequently visits to this feature and every time he wants to view the page it is only a click away. It is an effective tool to attract free social networking traffic to new websites. The options of rating, voting and commenting on these sites attract the viewers to visit them again and again.

The advantages of using social book marking and social media sites are –

• When a new product is launched and has not gained popularity social sites are the best and latest way for it to gain popularity. Youths have more craze for this medium than traditional ways like newspapers.
• It provides free advertising feature to the people. It is a sub-feature of these sites.
• They help in generating more links to your sites. More links means more places for masses to click on your links. This results in more traffic to your sites.
• Social networking is the trend of this time. No other medium is so fast in spreading the news throughout world. This media is very instantaneous and has got the maximum effect on the masses.
• Traffic created to you site is the target audience interested in it. Those people who are interested in your product and services read the content related to it on your website. This is quite unlike television where people sometimes not interested have to watch commercials between their favorite programmes.

Social networking has taken media to a new level and this trend is the taste of young generation.